A case of Pom Wonderful recently landed on our doorstep.
The pomegranate juice is being promoted as an antioxidant superdrink, practically a vitamin in a bottle, but Foodgoat's first reaction upon trying the Pom Wonderful juice (provided by the company for review here):
"This would be great with alcohol."
Foodgoat, in fact, liked Pom Wonderful all around. It's similar in taste to grapefruit juice - tart, not too sweet, refreshing. In fact, he even liked it better than grapefruit juice.
I, on the other hand, don't care for grapefruit juice. So, I didn't care for Pom Wonderful.
I wanted to like it, because I think it's marketed towards me - female (the bottle even looks feminine, doesn't it?), subscription to Shape magazine, likes the word "wonderful" - but the taste just didn't do it for me.
But had they not sent us a case of POM Wonderful, would Foodgat, who did really like it, have tried it on his own? Would he have purchased that girly bottle with a big red heart in the middle of POM Wonderful on it?
No, he probably would not.
Perhaps he might have if they had called it ...
Bomb-egranate (Maybe with a grenade-shaped bottle?)
There you go, POM Wonderful, some rebranding ideas for branching out into new markets.
Fortunately, Foodgoat likes it enough now that he would in fact buy it again. A tart, fruity drink, perfect for hot summer days, for cocktails, and even for men.